COLOR-AID REBRANDING

Color-Aid is a brand of colored paper, a tool cherished by artists and designers to craft color studies, collages, and visuals. It helps the artists and designer have a better understanding of how the color is interacting with each other. As a longstanding brand in the industry, it is important for brand like Color-Aid to keep up with the time and the target users.

My idea is to incorporate the element of stickers throughout the design to match the Color-Aid original concept: playfully sticking color papers together and exploring the possibilities of colors.