➔ ABOUT THIS PROJECT
Hey Nike is a UI/UX case study project that creates additional user interfaces and experiences for the Nike original app in order to become more friendly and inclusive for senior users.
HEY NIKE
UI/UX
CONTRIBUTORS
ADAM CHEN - Prototyping / Design / Research / Presentation Slide
JULIE CHOI - Prototyping / Design / Research
➔ MARKETING Page
➔ PROTOTYPE REELS
➔ challenge
Navigating and using the app’s feature is challenging for senior users because they might not be familiar with recent apps. Finding a perfect product / getting inspirations and help from others is challenging for senior users because they might be alone without their family and friends.
01.
DIGITAL EXPERIENCE FOR SENIOR USERS
➔ VISUAL DECISION
➔ CONSIDERATION
Seniors who want to explore Nike products (services) and maintain an active lifestyle. (age: 55-65)
02.
ACTIVE LIFESTYLE FOR SENIOR USERS
➔ USER PERSONA
➔ USER JOURNEY MAP
➔ USER FLOW
➔ SOLUTION
Flexible customization of the app based on target audiences. Introducing senior-Friendly tutorials and feature that and build connection with the seniors’ surroundings.
